Why should a vacation be synonymous with excesses? The younger generation, popularly referred to as ‘Millennials’, are reshaping travel and wellness sector.
As millennials (those born during 1982 to 2000) move into their prime spending years, their (travel) habits are changing the face of hospitality. Currently they account for half of the hotel bookings. Studies have indicated that millennials being fiercely individualistic are focused how they look and desire to maintain their youth more than previous generations. They value holistic wellness and understand that beauty is more than just skin deep. But they are not ready to trade an indulgent holiday for an austere ashram.
“The millennials, who want it all, often question why should taste be compromised for health? Why should fun be at the cost of fitness? Pursuit of wellness and luxury are huge guiding forces when they travel. They want to be at peace like monks but without selling off their Ferraris,” states Nikhil Kapur, co-founder of Atmantan. Kapur along with his wife Sharmilee Agarwal Kapur wanted to push the envelope of a spa retreat and create an integrated wellness destination.
Regular detoxification and cleansing help eliminate harmful toxins, which if left unchecked have a detrimental effect on aging, and our health. “Our Master Cleanse is a re energising program, encompassing an international selection of powerful treatments such as Hot Stone Massage, Open Colon Hydrotherapy and Taoist Chi Nei Tsang (abdominal massage). Therapies such as acupuncture, Moxibustion, cupping, Ajna light meditation therapy and Pranic Healing facilitate a spiritual and emotional cleansing,” explains Sharmilee. An uncluttered mind leads to better sleep and increased immunity, which gives an inner glow that best creamy foundation can’t match.
Deeply convinced that we are what we eat, they follow the farm-to-table model. The organic ingredients are sourced from their own fields and prepared using slow cooking techniques such as braising, steaming, poaching and grilling to retain natural flavour and nutrients. That healthy is boring is debunked here as you are treated to three-course gourmet meals plated exquisitely with edible flowers. “Serving portions are controlled to create a more mindful eating practice, something that most of younger guests tend to ignore in their fast-paced city life,” says Dr Manoj Kutteri, Wellness Director at Atmanan.
Plan your next vacation here to get lighter in body and spirit. Watch how miraculously your face radiates as you savour delicious guilt-free meals, relaxing massages and walk your woes away. “We strongly believe wellness is not a momentary achievement but a sustainable lifestyle option,” sums up Kapur.